Digest>Archives> Nov/Dec 2011

Armour's Lighthouse Products

Timothy Harrison


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Capitalizing on the popularity of lighthouses, from the late 1800s to the mid 1900s, Armour and Company produced a popular brand of cleaning products named Lighthouse Cleanser, Lighthouse Soap and Lighthouse Washing Powder.

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Their efforts to promote the products were highly successful with various types of signs and posters that were displayed in general stores across nation as well as in newspaper and magazine print. (Lighthouse Digest offers a couple of those signs as a posters and as a cutting board.)

Armour’s advertising people were always coming up with gimmicks to help promote their “lighthouse brand.” Often times they would issue certificates for products that one could receive for free by saving a certain number of a combination of package wrappers or box fronts. One of their most successful campaigns were for dinnerware. Another was for a bank, shaped like a can of Lighthouse Cleanser, to encourage children to save.

However, some of their marketing campaigns were created just as giveaways. They would send the item to be given away to various merchants with instructions to the store to give the item to customers who purchased Lighthouse Cleanser, Lighthouse Soap or Lighthouse Washing Powder. One such item was a fly swatter that promoted the health of the family and the health benefits of using their products.

Today, old advertising items are popular with collectors and items featuring Lighthouse Cleanser, Lighthouse Soap and Lighthouse Washing Powder are very difficult to find. The Maine Lighthouse Museum in Rockland, Maine, has a number of these items on display.

This story appeared in the Nov/Dec 2011 edition of Lighthouse Digest Magazine. The print edition contains more stories than our internet edition, and each story generally contains more photographs - often many more - in the print edition. For subscription information about the print edition, click here.

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